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Traded asNetEnt
ISIN SE0012455525
Industry Digital Entertainment
Founded 1996
Headquarters Stockholm, Sweden
ProductsGaming Systems
Website www.netent.com


The story of NetEnt starts as far back as the ’70s. It was during this era that Cherry, an off-line Scandinavian casino, was forced to change its business structure due to new legislation in Sweden banning slot machines. This was the start of a new journey that was later on highlighted in 1984 when Cherry bought a number of gaming operating companies in Sweden and started to create an entirely new group. The group became a key player in the supply of slot machines in Eastern European countries between 1986 and 1991. In 1992 the decision was made to stop supplying these countries in a process of re-shaping the company. This was also the time when the internet became valid and Pontus Lindwall, a pioneer of his time, decided that the future is set within an involvement in the online gambling and gaming industry. He managed to convince one of the largest investment companies of the time, Kinnevik, to invest in this endeavor. Through the financial backing provided the idea grew until 1996 when Net Entertainment was founded, changing their name later on again in 2015 to NetEnt. Today NetEnt is a giant within this fast-paced, always evolving industry. 

Every decade has brought its own challenges for various users of the newly discovered world wide web which then still new and unstable. NetEnt managed to not only survive these tumultuous times but also to thrive in it. They were at the forefront when Malta moved towards becoming the first country to regulate online gambling. They soon opened up an office in this new iGaming friendly territory when they were awarded a casino license by the Maltese Gaming Authority. From a mere three employees with only access to two servers and 1 customer, NetEnt has grown to a multi-million SEK company with more than 1 000 employees in various offices situated all over the globe. They have more than 200 games for mobile and casino play in their library and a staggering 3 500 servers. Since 2007 they are listed on the stock exchange, albeit one of the smaller stock markets. From the vision of Pontus Lindwall, NetEnt grew into being a legend in supplying solutions for the online casino industry.


This originally Swedish company has grown over time into a global company with cultural diversity. They employ more than 1000 people in many offices across the globe. Their gaming library exceeds 200 titles of gaming excellence. Their games are powered by their state-of-the-art platform. 

NetEnt also delivers flexible and innovative solutions to the digital casino industry, always keeping their clients ahead of their peers with brilliant innovation and reliability in delivery. 

To stay ahead of the competition, NetEnt is devoted to cultivating a growth culture in the company. This comprises the global invitation to creative minds to join forces and become part of their identity. The company is committed to building mutually beneficial relationships with sharp and creative minds that have a passion for their products and legacy.  

The success of NetEnt is rooted in the fact that as a company, they have always been ahead of their times, thanks to pioneering minds. Their reputation is set, their standards are always impeccable, but their future is nestled in the company’s ability to progress outside of the set norms, to enhance a culture of flexibility where free-thinking is applauded. This is how they remain not only valid in fast-changing times, but vital in a very competitive industry. 

When it comes down to the more practical aspects of delivering to clients what they need, it is clear why their success is so large and stretching over such a long period. They have industry experts on hand to assist their clients with any technical challenge, both big and small. This assistance is offered on a platform that is already compliant and making use of various smart integrations.

They deliver diversity and originality in their stories. Their gaming experience runs smoothly across various platforms including mobile, retail and desktop and when it comes to integration, the process is hassle-free, combined with flexibility and ease. 


Top 5 NetEnt Gaming Slots

NetEnt’s massive contribution to the development of video slot games has earned them the legacy for always flaunting amazing animation supported by top-quality graphics. Their audio quality is impeccable and delivers a rich sound experience. Their commitment to delivering first-class visual entertainment is at the forefront. This is supported by technologically advanced platforms in order to deliver on an outstanding experience in gameplay. Their games have original themes, deliver on some of the highest RTP rates to be found and it is flaunting features reflecting absolute innovation. Their games are available at the majority of the better-known online operators and these include video poker, Keno, scratch cards, table games and obviously video slots. When we have to choose the best from a selection that is so large and every single software development delivered by NetEnt is part of their long reputation of reliability, sustainability, quality, and advancement, then it can be hard to decide which are the best. On the other hand, however, when pinpointing your preferred game, then the odds are quite big that it has NetEnt’s name on it. In the light of personal favorites though, the following six games are definitely worth a mention in our minds. 

5. Imperial Riches

NetEnt is taking players away to a place far away. A place of mystery and serenity, set in the beautiful backdrop of a Chinese garden somewhere in the East. Imperial Riches was released in the latter half of 2019 and brings players a calm and peaceful experience that is compatible with both mobile and desktop. 5 reels and 3 rows and many bonus features keep players gripped for more of the impressive number of jackpots. Scatter symbols occur as Free Falls when the symbols align on the reels. Also, keep an eye out for the Avalanche feature built into the main game. Enjoy this peaceful serenity with an RTP of 96.88% in a low volatility setting.

4. Robin Hood

The legendary hero of ancient times, offering nobility in his crimes. His band of criminal friends was a merry bunch of men who rocked Sherwood Forest. Robin Hood has been a hero of his time, stealing from the undeserving rich to provide to the poor. This popular legend is portrayed within brilliant graphics and amazing sound quality and players are truly given the opportunity to join his band. Released already in 2016, this game is available on mobile platforms and a favorite of many playing on the go. 5 reels and 3 rows, 20 bet lines and a low to medium volatility rating leave players with no fear to wander in the forest with this band of misfit heroes. An RTP of 96.75% is exciting, to say the least.

3. Rise of Maya

Expect high volatility. We are after all in the world of the Mayans. This ancient nation had to survive times of tribulations and hardship and above all, they had to perform acts out of this world only to appease the gods of their times. Set in a world of danger, brilliantly displayed with excellent graphics and superb sound quality, players are taken back to a temple set in a time of the terror. Yet, temples aren’t only about doom and danger. They also are filled with treasures waiting to be found. Found you surely will with an RTP of 96.12%. The slot game was released only a few weeks ago but is already a favorite. The Rise of Maya is filled with scatters and free spins. Wild symbols can be found in four different kinds so keep an eye out for the variety of Serpent wilds and stacks in play.

2. Finn’s Golden Tavern

Who doesn’t love leprechauns? Silly question for how can anybody not be in love with these little pranksters with such a great deal of Irish luck on their side? Finn is no different. Finn is milking every opportunity coming his way and with a treasure map in his possession, the milking reaches a high level of extremity. Finn still loves his beer but is now armed with a map to great riches. Thus Finn leaves the well-known landscapes of Ireland to travel to far off places. The game is medium to high in volatility but super high in cuteness and the graphics and audio are enough to charm. The RTP is set at 96.1%. Find Finn’s treasure in this 5-reel, 5-row video slot game and be entertained by NetEnt. The brilliant theme and exciting elements allow for players to be fully immersed in the journey to riches with Finn.

1. Serengeti Kings

Africa is a wild and wonderful place and the Serengeti is no different. This high volatility game with an RTP of 96.2% has been released earlier this year. It has 5 reels, 4 rows and a fixed 26 lines, but it is different. Serengeti Kings offer players a new and unique form of cyclical play. It entails an alternation between Panther and Lion Spins with every 12 spins bringing on a reward. After every spin players can also collect Panther and Lions symbols from the reels. These are high in value and should be held on to for when the Panther or Lion features appear, these symbols can be placed back on the reels for big wins. The game presents the natural wonder of the Serengeti in crisp detail and the sound quality takes you straight to the African plains. Available on both desktop and mobile devices and delivering excellence in excitement and gameplay.